When Diane Hessan and her team founded Communispace in 2000, they had a philosophy about research that disrupted the industry. Their data showed that checking in with consumers at one point in time, such as polling or focus groups, was less effective in our changing world.  Consumers might feel one way but change their opinions over time—often from day to day.

The result was the creation of a technology that allowed brands to stay in touch with their customers on a continuous basis. Communispace, now C Space, is still thriving today.

During the most recent Presidential campaign, Hessan applied the C Space philosophy to politics, interviewing Undecided Voters in Swing States, and ultimately analyzing what moments influenced them.  The result was first published in the Boston Globe and also covered by a range of media outlets such as CNN, MSNBC, and the Wall Street Journal.

Currently, we are doing a new study of nearly 500 Clinton and Trump voters, to understand how they voted—and how their views are shifting over time. The ultimate goal is to find common ground, and to share insights about the citizens of the U.S.

For more information on this research, contact us.

Op-Eds

TRUMP OR A RADICAL SOCIALIST IN 2020? TAKE YOUR PICK

March 13, 2019

HAPPY ABOUT TRUMP’S LOW APPROVAL RATINGS? NOT SO FAST.

February 5, 2019

IMMIGRATION — THE PROBLEM CONGRESS DOESN’T WANT TO SOLVE

December 10, 2018


WILL YOU VOTE ON ISSUES OR VALUES?

November 5, 2018

MAKING WAVES IN THE DEMOCRATIC PARTY

October 24, 2018

KAVANAUGH NOMINATION HAS TURNED INTO A CIRCUS

September 25, 2018

JOE BIDEN'S HUMANITY COULD BE HIS EDGE IN 2020

August 9, 2018

THE PROBLEM ISN'T HOW WE FEEL ABOUT TRUMP – IT'S HOW WE FEEL ABOUT EACH OTHER

July 18, 2018

NEED A BLUE WAVE? TWISTING AND SHOUTING WON'T WORK

June 20, 2018

VOTERS ON IRAN: A SPLIT DECISION

May 18, 2018

LOVING AND HATING TRUMP: SWING VOTERS WEIGH IN

May 17, 2018

HELP WANTED: LET'S BE THE BEST AT SOCIAL ENTREPRENEURSHIP

April 25, 2018

ALL IS WELL IN TRUMPLAND

April 9, 2018

BURNOUT IN TRUMP’S AMERICA

March 7, 2018

THE MUCK AND MUD IN WASHINGTON — HOW VOTERS SEE IT

February 7, 2018

FINDING COMMON GROUND: WHAT VOTERS WORRY ABOUT

January 18, 2018

THE INSULTS OF OUR PRESIDENT

January 15, 2018

LETTERS FROM AMERICA LOOK BACK ON 2017, FORWARD TO 2018

January 1, 2018

THE VIEW FROM ALABAMA: WHY ROY MOORE WILL WIN

December 7, 2017

IT’S MY (POLITICAL) PARTY AND I’LL CRY IF I WANT TO

December 4, 2017

FINDING COMMON GROUND ON GUN CONTROL

October 27, 2017

WHY TRUMP VOTERS WANT TO BOYCOTT THE NFL

September 28, 2017

TRUMP VOTERS IN THE AFTERMATH OF CHARLOTTESVILLE

August 21, 2017

PATRIOTS FOR TRUMP

August 1, 2017

MEET THE NEW INDEPENDENTS

July 10, 2017

THE MULTIPLE PERSONALITIES OF THE AMERICAN VOTER

May 30, 2017

TRUMP AND THE RALLY CULTURE

April 12, 2017

VOTERS CAUGHT IN THE CROSSFIRE

March 24, 2017

HOW TRUMP VOTERS FEEL NOW

February 27, 2017

UNDERSTANDING THE UNDECIDED VOTERS

November 21, 2016